Get to know the makers, businesses and faces who are helping us create Midwest Craft Con! Today we are learn more about Soak, a modern laundry company.
Soak was founded by Jacqueline Sava in 2005, after completing a BFA degree in industrial design from the Rhode Island School of Design, Sava founded Jacqs-Hats, a Toronto based knit accessories company. Soak was conceptualized in 2003 as a secondary product for her knit accessories and continued to grow into the company it is today.
The flagship product, Soak Wash, is described as modern care for the laundry you love. It is perfect for knits, quilts, lingerie, stuffed animals and so much more. It is a pure, gentle and deliciously scented way to wash the delicate items you care about most. The formulation is also very eco-friendly and was developed to be as easy on the environment as it is on your clothes. Other products in their line include Flatter, a starch-free smoothing spray, Handmaid, a luxury hand creme, Heel, a restorative foot cream and beautiful gift sets.
Soak’s goal is to create purposeful products supported by strong visions. Jacqueline’s business philosophy is to have a company that, through product development, serves its customers and employees as well as the various businesses along the development and distribution channels.